论文部分内容阅读
网络营销是近年来现代企业拓展电子商务领域最活跃的组织部分之一,社会对网络营销专业人才的需求量也在逐年增加,网络营销课程也是电子商务体系中重要的专业基础课程。但因近年来高校招生规模扩大、教学资源不足以及教学硬件等多方约束,致使本门课程实践教学效果不甚理想。学生与教师之间不能很好地反映出“以人为本”和“因材施教”的教学宗旨。在此围绕具体教学模式的创新进行分析和探讨。
Internet marketing is one of the most active organizations in the modern e-commerce field in recent years. The demand for network marketing professionals has also increased year by year. Online marketing courses are also important professional basic courses in the e-commerce system. However, due to the expansion of college enrollment, teaching resources and teaching hardware in recent years, the practical teaching effect of the course is not ideal. Between students and teachers can not reflect the “people-oriented” and “teaching according to their aptitude” teaching purpose. Here we analyze and explore the innovation around specific teaching modes.