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中国企业近年来对开拓国际市场投入越来越大的精力,这源于几方面的原因。其一,中国加入 WTO 在即,意味着中国市场更深入地融入全球一体化市场,中国企业不得不参与国际市场竞争。其二,国内市场需求增长速度放慢,出现永久性供给有余,而需求不足,因此,急需拓展新的增长点,而国际市场就是较好选择。其三,一些实力强的企业,如家电类的美的、海尔、长虹、康佳、TCL 等意识到,要进入财富500强,必须是一个全球性企业,毋庸置疑要开拓国际市场,培育全球性品牌。不过从
In recent years, Chinese enterprises have been investing more and more energies in opening up the international market. This is due to several reasons. First, China's WTO accession is imminent, which means that the Chinese market is more deeply integrated into the global integrated market. Chinese enterprises have to compete in the international market. Second, the growth of demand in the domestic market is slowing down. There is more than enough permanent supply but insufficient demand. Therefore, there is an urgent need to expand new growth points and the international market is a better choice. Third, some powerful enterprises such as Midea, Haier, Changhong, Konka, TCL and other real-world companies have realized that they must be a global enterprise if they want to enter the Fortune 500. There is no doubt that they must explore the international market and cultivate a global brand . But from