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微信作为一个信息交流沟通传播的平台已经在网络中得到了广泛的使用,但是虚假信息在微信的传播给社会带来很多不良问题,已经成为政府和社会关注的焦点。本文从参与微信虚假信息传播、管理、监控的三个角色出发,对微信用户、微信运营商、政府监管部门建立三方演化博弈模型,通过模型推导出演化方程,并根据方程首次采用三维仿真模拟研究虚假信息的传播演化过程,给出模型的指导意义,获得虚假信息的传播方式规律以及监管的对策建议。
As a platform for information exchange and communication, WeChat has been widely used in the Internet. However, the spread of fake information in WeChat brings many undesirable problems to society and it has become the focus of government and society. Based on the three roles involved in the dissemination, management and monitoring of WeChat false information, this paper establishes a three-way evolutionary game model for WeChat users, WeChat operators and government regulators. The evolutionary equation is deduced through the model and the three-dimensional simulation study The dissemination and evolution of false information, giving the guidance of the model, access to the law of the spread of false information and regulatory countermeasures.