现代市场经济发展中,文化管理日益重要,商品竞争的背后是文化管理的竞争。文化管理是六维管理的第一维,它在六维管理中起统帅作用。本文从文化管理的重要性为出发点,在分析文化管理与其它管理等关系的基础上,重点论述了文化管理的核心内容。 In the development of modern market economy, cultural management is increasingly important, and behind the competition for goods is the competition in cultural management. Cultural management is the first dimension of six-dimensional management, which plays a leading role in six-dimensional management. Based on the importance of cultural management, this article focuses on the core contents of cultural management based on the analysis of the relationship between cultural management and other management.