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根据CTR的数据,2005年度,户外广告投放总额为132 亿元,增幅达79％,是年度增长最快的广告媒体。另一方面,在一定的时空条件和政府管的制背景下,户外资源其实是有限的,优质地段更是极其有限。如何利用好有限的户外资源,实现媒体主和广告主的双赢,是每个户外广告经营者迫切需要解决的问题。我们将以高立柱和墙体大牌为代表的单一大户外媒体的经营为例,给出一些建议,以供户外媒
According to the data of CTR, in 2005, the total amount of outdoor advertising was 13.2 billion yuan, an increase of 79%. It is the fastest growing advertising media of the year. On the other hand, under certain time and space conditions and under the background of government management, outdoor resources are actually limited, and high-quality locations are extremely limited. How to make use of limited outdoor resources to achieve a win-win situation between media owners and advertisers is an issue that every outdoor advertising operator urgently needs to solve. We will take the management of a single large outdoor media represented by Gao Lizhu and Wall Big Brand as an example and give some suggestions for outdoor media.