2004年11月11日,对中国零售业来讲,是一个特殊的日子。根据中国加入 WTO时签订的协议,从这天起,外资进入中国零售业将没有地域限制、开店数量限制以及持股比例限制,中国零售业进入了全面开放时代。当时,有人惊呼“狼来了”,似乎中国的零售业在资产高达数百亿美元的跨国零售巨头面前简直不堪一击,而一家知名的跨国咨询公司也曾 November 11, 2004 is a special day for China’s retail industry. According to the agreement signed by China’s accession to the WTO, starting from this day, there will be no geographical restrictions on the entry of foreign capital into China’s retail industry, restrictions on the number of shops and restrictions on the proportion of shares held. China’s retail industry has entered an era of full liberalization. At that time, some people exclaimed “the wolf is coming,” and it seems that China’s retail industry is simply vulnerable to multinational retail giants whose assets are as high as tens of billions of dollars. A well-known multinational consulting firm