在日本川崎市,有一家出类拔萃的百货公司,名叫“冈田屋”。它坐落在该市火车站前面。冈田屋长期保持生意兴隆发达,业务不断扩展,盈利岁岁增多,全靠“创意”两个字。冈田屋的老板叫冈田,他善观察,爱动脑,在百货行业的经营中创出许多与众不同的经营策略和行销战术。 在商业零售中,常遇到找钱因硬币不足而带来的问题。冈田屋百货公司早在1961年1月就想出一个解决该问题的办法,获得了极佳的效果。这个办法是在百货公司门口设立一个“抽彩处”,顾客每交付一日元就可获得抽彩券一张, In Kawasaki, Japan, there is an outstanding department store named “Okada House.” It is located in front of the city’s train station. Okada housing long-term business development is booming, business continues to expand, increasing profits, thanks to “creative” word. Okada house owner Okada, he good observation, love their brains, in the department store business to create a number of unique business strategy and marketing tactics. In commercial retail, often encountered the problem of money change due to lack of coins. As early as January 1961, Okada House department store came up with a solution to the problem and achieved excellent results. This method is to set up a “Lottery Office” in front of the department store, the customer can get a lottery ticket for each delivery of a yen,