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早在30年前,英国就有学者预言30年后互联网将取代纸媒、电视等传统媒体,从文艺复兴时期繁盛至今的纸媒将在互联网的重击下消亡。30年过去了,互联网确实成为最为重要的广告平台,并且严重挤占了纸媒广告的生存空间。然而,正当所有企业都在探索网络营销模式的时候,互联网巨头却将触角延伸至传统媒体广告。2012年除夕之夜,春晚成为中国互联网公司的广告专场,据统计共有猎豹浏览器、360安全卫士、腾讯QQ、京东商城、苏宁易购、国美在线和小米手机登陆央视春晚前10分钟黄金广告位。这些花大价钱投放传统广告的互联网公司,恰恰是中国最具优势的互联网广告平台,这就更加耐人寻味。
As early as 30 years ago, some scholars in the United Kingdom predicted that after 30 years, the Internet will replace traditional media such as paper media and television. From the Renaissance to the present, paper media will flourish under the heavy blow of the Internet. Thirty years later, the Internet has indeed become the most important advertising platform, and has seriously squeezed the living space of paper media ads. However, just as all businesses are exploring the internet marketing model, internet giants have extended their reach to traditional media advertising. 2012 New Year’s Eve, Spring Festival Evening to become China’s Internet companies advertising special, according to statistics, a total of Cheetah browser, 360 security guards, Tencent QQ, Jingdong Mall, Suning Tesco, Gome and millet phone landing CCTV 10 minutes before the Golden Spring . These Internet companies, who spend a great deal of money on traditional advertising, are just the most advantageous Internet advertising platform in China. This is even more intriguing.