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在桌面PC销售不振的情况下,数码相机、MP3播放器等数字设备的销售情况却一片大好。尤其是售价在1000元以内的低端数码产品还出现了脱销。不过,如何正确认识中国数码相机的销售市场,并结合自己的技术力量做出正确的产品规划却不是一件容易的事,清华紫光就曾经在这方面走了弯路。“其实,我们接触数码相机的时间很早,可以追溯到1996年数码相机刚进入民用领域的时候。”清华紫光信息产品本部的刘洪说。当时,紫光扫描仪已经在市场上颇有建树,而数码相机与扫描仪同属于光电一体的影像输入类产品,在技术上有一定相似之处,紫光也非常希望推出自有品牌的数码相机,并认为数码相机可以在一定程度上代替扫描仪产品。
In the case of a sluggish sales of desktop PCs, sales of digital devices such as digital cameras and MP3 players are excellent. In particular, low-end digital products priced at less than 1,000 yuan have also appeared out of stock. However, how to correctly understand the sales market of digital cameras in China and combine their own technical strengths to make correct product plans is not an easy task. Tsinghua Unisplendour has once detoured in this regard. “Actually, we have had very early exposure to digital cameras. It can be traced back to 1996 when digital cameras entered the civilian realm,” said Liu Hong, head of information products at Tsinghua Unisplendour. At that time, Ziguang scanners had made a lot of achievements in the market. Digital cameras and scanners belonged to the category of photoelectric input products. There are certain similarities in technology. Ziguang also very much hopes to introduce its own brand of digital cameras. And think that digital cameras can replace scanner products to some extent.