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Adobe 在中国成立办事处已经有几年的历史,但是,10月9日到北京的Adobe 公司全球产品执行副总裁Shantanu Narayen 却是第一位来到中国的“总裁室成员”(总裁级人物)。谈到他的中国之行,Narayen 表示,希望此行能在了解中国市场的基础上,将更多的产品介绍给中国市场。Adobe 已不满足于出版领域的市场,又将其公司的策略定位推广到企业级应用和电子政务等领域,并提出了“泛网络出版”(NetworkPublish)的理念,并相信电子政务将是Adobe 公司在中国的最大机会。
Adobe has set up an office in China for several years, but Shantanu Narayen, executive vice president of global products for Adobe at the company in Beijing on October 9th, was the first member of the “President Office” who came to China. . Speaking about his visit to China, Narayen expressed the hope that the trip will be able to introduce more products to the Chinese market on the basis of understanding the Chinese market. Adobe has not satisfied with the market in the publishing field, and has also promoted its company’s strategic positioning to enterprise-level applications and e-government, and proposed the concept of “NetworkPublish”, and believes that e-government will be Adobe Corporation. The greatest opportunity in China.