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昔有张僧繇画龙而不点睛云:“点之则飞去矣”而情节性广告则不可无“睛”遗憾的是,我们每天被迫接受的多是些过眼之烟云……山东出酒。山东出的酒近年来在中国市场“酒”波荡漾,名气不凡。山东秦池酒厂两年来在中国市场如日中天,“秦池”品牌如雷贯耳。其原因全系“秦池酒”连夺1996、1997两届中央电视台标版广告“王座”。消息传出,引起国内企业界、广告界及新闻界的震惊与关注。企业界大多为秦池酒厂如此巨大的投放能否有相应的市场营销回报而担忧。而广告界同仁则在“如此大手笔投入
In the past, there were Zhang Yan’s paintings of dragons and not eye-catching clouds: ”If you fly from the point of view,“ then plot advertising is not without ”eyes.“ Unfortunately, what we are forced to accept on a daily basis is more of a smoke. ... Shandong produced wine. In recent years, the wines produced in Shandong have been rippling in the Chinese market and the “wine” waves have become famous. Shandong Qinchi Winery has been in the Chinese market for two years, and the Qinqin brand has made great achievements. The reason is that the whole system ”Qinchi Liquor “ won the 1996,1997 two-time Central Television station advertising ”throne". The news spread caused shock and concern in the domestic business community, advertising industry and the press industry. The business community is mostly worried about whether such a huge launch of the Qinchi winery can have a corresponding marketing return. The advertising community is in such a big investment