目前，企业营销工作采取层层承包、自主经营、责任到人的经营机制，有效调动了营销人员的积极性，但由于必要的约束机制和档案工作尚未健全，再加上营销信息的故意封锁，导致有的营销人员离岗，一走了之，或带着业务跳槽，造成企业客户资源或营销网络等无形资产的流失。更为严 At present, the marketing work of enterprises adopts the operating mechanism of layers of contracting, self-management and responsibility to human and effectively arouse the enthusiasm of marketers. However, the necessary restraint mechanism and archives work have not been completed yet, and the deliberate blockade of marketing information leads to Some marketers leave the job, go away, or with the business to quit, resulting in corporate customer resources or marketing network and other intangible assets loss. More rigorous