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The paper discusses transhtion of culturally - loaded words ( GLW ), towhich the author maintains that great knportance should be attached, especially to translationof" literary works. The difiiculW of translating CLW is determined by complexity of culture.The author argues that in tramlating Chinese words laden with cultural connotations, for-eignization should t,3ke priority over other strategies when the source text (ST) is highly liter-ary. Thus, foreignness and local flavor in ST can be retained as much as possible in the targettext ( TT), hence enhancing target readers ' appreciation of ST and promoting interculturalexchanges.