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《媒介转型论:从第五代、第六代导演看中国当代电影的商业化转型》一书,是从中国第五代、第六代电影导演的商业化转型这一独特视角来透析中国的媒介转型的,并结合国内外影视创作现状纵横对比,针对当代中国电影转型过程中存在的问题提出了建议与对策。全书层次清晰、逻辑缜密,并自成一体,即始终以“电影商业化转型”贯穿全书,实现了电影学与营销学的对接;本书写作与论述方法,具有科学性又不乏文学性。该书既有较高的学术价值,又有实践的指导意义。
“Media Transformation Theory: Viewing the Commercial Transformation of Chinese Contemporary Films from the Fifth and Sixth Generation Directors” is a book that analyzes China from the unique perspective of commercial transformation of the fifth and sixth generation Chinese film directors Media transition, and with the vertical and horizontal comparison of the status quo of domestic and foreign film and television creation, suggestions and countermeasures for the problems existing in the contemporary Chinese film transformation are put forward. The book level clear, logical and self-contained, that is, has always been to “movie commercialization ” throughout the book, film and marketing to achieve the docking; book writing and discussion methods, scientific and there is no lack of literature . The book has both high academic value, but also the guiding significance of practice.