随着互联网的普及,政府、企业对外形象受网络环境的影响越来越大。往往一个微不足道的事件,经过网络的发酵和放大,就会演变成社会热点事件。微博的兴起更是使得突发公共事件的网络舆情烈度成几何级数增长。如2011年发生的“锦湖轮胎生产掺假事件”、“郭美美微博事件”等。电网企业作为中央企业,极易引起社会关注和媒体跟风炒作。因此,提高舆情应对能力对 With the popularity of the Internet, the external image of the government and enterprises is increasingly affected by the network environment. Often a trivial event, through the fermentation and amplification of the network, it will evolve into social events. The rise of Weibo has made the network public opinion intensity of unexpected public events grow geometrically. As occurred in 2011 “Kumho Tire adulteration incident ”, “Mei Mei Mei Weibo event ” and so on. As a central enterprise, power grid enterprises can easily arouse public concern and media hype. Therefore, to improve public opinion capacity to deal with