“小商品”能不能做成大生意?中华制药厂生产的“天坛牌”清凉油畅销国际市场的事实告诉我们:商品不论大小,只要产销对路,质量过关,创出名牌,就能做大生意。中华制药厂从1956年起开始生产“天坛牌”清凉油,但当时没有把它列为主要产品。1976年之前,清凉油产量不大,出口量也不多。1961年出口还仅限于港、澳、缅甸和柬埔寨等地区和国家。到1976年,情况就大为改观了,出口量比1961年增加4倍之多,以后更是扶摇直上,1980 “Small commodity” can not be made into a big business? The fact that the “Tiantan brand” of cool oil produced by the China Pharmaceutical Factory sells on the international market tells us that if the commodity is large or small, as long as the production and sales meet the road, the quality passes, and a famous brand is created, it can Big business. China Pharmaceutical Factory began production of ”Tiantan brand" cool oil since 1956, but it was not listed as a major product at that time. Before 1976, the production of cool oil was modest and the export volume was low. Exports in 1961 were limited to regions and countries such as Hong Kong, Macao, Myanmar and Cambodia. By 1976, the situation was greatly improved. Exports increased by more than four times compared to 1961, and even more so in 1980.