本文着重谈谈应用文语言的两个问题。一、平实和生动谈到应用文语言,几乎都强调它的平实性。从应用文的总体来说,从它相对于文学作品来说,的确如此。应用写作的目的在知照、说服而不在感染,因而,在表现方法上以议论、说明为主,这就决定了应用文语言的平实性。但是,看问题不能绝对化,得作具体分析。应用文种很多,公文、科学论文等,语言要平实,私人信件、演说词、广告词等,语言却不妨生动,使人乐于接受或受到感染。“平实”的 This article focuses on two issues of applied language. First, plain and vivid talk about applied language, almost all emphasize its level of solidity. From the overall perspective of the application, it is true compared to literary works. The purpose of applied writing is to know, persuade, and not to infect. Therefore, the method of expression is mainly based on argumentation and explanation, which determines the plainness of applied linguistic language. However, looking at the problem cannot be absolute, and it must be analyzed. There are many kinds of applications, such as official documents and scientific papers. Languages ​​must be plain, private letters, speeches, advertisements, etc. Languages ​​may be vivid, making people happy to accept or be infected. “Level”