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4月20日四川芦山地区发生地震。与2008年“汶川地震”后媒介尤其是网络上一致的高关注度相比,芦山地震在网上引起的受众尤其是青少年的关注度明显不足。媒体账号进行灾情设置对青少年的认知、态度和行为并无明显优于名人微博的影响;青少年个人账户的传播与主流媒体的报道框架呈现明显的偏差状态。运用社会建构理论对微博的消息传播进行框架分析,并对青少年的网络议程设置提出设想与建议。
April 20 earthquake in Lushan, Sichuan Province. Compared with the high degree of attention that the media after the “Wenchuan Earthquake” in 2008, especially on the Internet, the audience caused by Lushan Earthquake, especially young people, is obviously not paying enough attention. The media account for disaster settings on young people’s awareness, attitude and behavior is not significantly better than the impact of celebrity microblogging; adolescent personal account communication with the mainstream media reporting framework showed a clear bias. Using the social construction theory to carry on the frame analysis to the microblogging’s message dissemination, and puts forward the hypothesis and the suggestion to the juvenile’s network agenda setting.