在欧美家电市场需求持续低迷、传统制造业体系进入新一轮布局分配的大环境下,跨国家电巨头的并购重组备受瞩目。2014年第三季度,欧美家电巨头间的并购事件集中涌现。毫无疑问,对于正在积极部署全球市场扩张的中国家电企业来说,欧美家电巨头间的重组势必将产生一系列连锁反应。 The demand for home appliances in Europe and the United States continued to slump, the traditional manufacturing system into a new round of distribution of the environment, cross-border giant mergers and acquisitions attracted much attention. In the third quarter of 2014, M & A events between home appliance giants in Europe and the United States came into focus. There is no doubt that for the Chinese home appliance enterprises that are aggressively deploying global markets, the reorganization between the home appliance giants in Europe and the United States is bound to produce a series of chain reactions.