传统主流媒体官方微博的影响力正在下降。这其中原因很多,但最重要的是,面对今天的社会舆论环境,这些官微处于两难境地。一方面,它首先是微博,它要适应微博的环境和表达方式;另一方面,它更是传统主流媒体的官方微博,要服从国家主流媒体的管理。我们应该对传统主流媒体和其微博进行一个区分,二者不能等同,不应用对传统主流媒体的要求去约束其微博。人们一开始认为的媒体官微即代表媒体观点的看法在慢慢被打破。媒体官微刚出现时,许多人把官微言论认为是媒体本身的 The influence of the official mainstream media official microblogging is declining. There are many reasons for this. But most importantly, in the face of today’s public opinion environment, these officials are in a dilemma. On the one hand, it is the first micro-blog, which is to adapt to the environment and expression of Weibo. On the other hand, it is the official micro-blog of the traditional mainstream media and obeys the management of the mainstream media in the country. We should make a distinction between the traditional mainstream media and its Weibo, which can not be equated and should not be bound by the demands of the traditional mainstream media. The media executives’ views, which people initially thought, are slowly being broken down. When the media officer just appeared, many people regarded the official micro speech as the media itself