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网络参与是网络社会的信息反馈和信息生产的中心环节,网络参与程度的高低,取决于媒介情境所能提供的可能。本研究采用社会文化的视角进行比较分析,发现博客、BBS论坛、微博和维基百科所设定的传播情境和网络社会生产紧密相关,研究发现,个体生产与集体生产是网络参与的主要情境,参与的形式出现对话,而维基百科类对话和辩论增加了公共知识,由此产生了公民的虚拟共有领域。
Internet participation is the central part of the information feedback and information production of the Internet society. The level of network participation depends on the possibilities that the media context can provide. This study uses social and cultural perspectives to make a comparative analysis and finds that there is a close correlation between communication contexts set by blogs, BBS forums, Weibo and Wikipedia and social production on the Internet. Studies have found that individual production and collective production are the main contexts of network participation, Dialogues take place in the form of participation, while Wikipedia conversations and debates increase public knowledge, thereby creating a virtual common domain for citizens.