走向感性消费时代2003年上海国际车展表明:消费者对轿车消费正开始从理性化向感性化过渡,近50%的购车人会认真挑选轿车外观,注重轿车外观与自我追求的一致性,特别是外观的设计风格与性别、身份相符合的车型更受欢迎。这一点在女性购车族中表现得更为突出,她们把车子的性能、品牌、售后服务以及油耗等都排在了外观的后面。另有调查显示:消 Towards the emotional consumer era 2003 Shanghai International Auto Show: Consumption of cars consumers are beginning to rationalize the transition to sensualization, nearly 50% of car buyers will carefully select the appearance of the car, car-oriented emphasis on the appearance and pursuit of consistency, especially The appearance of the design style and gender, identity consistent models are more popular. This is more prominent in the female car family, they put the car’s performance, brand, service and fuel consumption are behind the appearance. Another survey showed: elimination