20世纪90年代以来,随着国内大众对环境保护和可持续发展问题的日益关注,以及在国际绿色革命的影响下,绿色营销观念也被引进了国内,并得到了政府部门和一些出口企业的重视。再加上我国已加入世贸组织,无论从国内要求来看,还是从国际环境来看,我国出口企业实施绿色营销已是大势所趋。 Since the 1990s, with the growing public concern over the issue of environmental protection and sustainable development in China, and under the influence of the international green revolution, the concept of green marketing has also been introduced domestically and has been adopted by government departments and some export enterprises Pay attention. Coupled with China's accession to the WTO, no matter from the domestic requirements, or from the international environment, China's export enterprises to implement green marketing is the trend of the times.