企业赢利模式是指企业在市场竞争中逐步形成的、赖以长期稳定赢利的方式、方法的固定范式。它由利润来源、利润项目、利润杠杆、利润策略、利润组织和企业文化等构成。目前成功企业的主要赢利模式有利润乘数模式、鱼模式、专业化经营模式、产品塔模式、独占产品或技术模式、行业标准模式等。本文的关键在于对赢利模式的创新提出一些可资借鉴的策略。 Enterprise profit model refers to the business gradually formed in the market competition, the long-term stable profit-based approach, a fixed paradigm. It consists of a source of profit, a profit line, a profit lever, a profit strategy, a profit organization, and a corporate culture. At present, the main profit models of successful enterprises are the profit multiplier model, the fish model, the specialized management model, the product tower model, the exclusive product or technical model, and the industry standard model. The key point of this paper is to put forward some strategies for the innovation of profit model.