近年来,全国高校不断扩招,教育部教学评估工作陆续展开,包括高校图书馆在内的全国各级各类图书馆采购经费不断增加。这既是各出版社发展的机遇,同时也给出版社的营销工作提出了挑战。图书馆可以直接向出版社采购图书,也可以将采访工作外包给经销商,由经销商向出版社采购图书。 In recent years, the continuous expansion of enrollment in colleges and universities across the country, the Ministry of Education teaching assessment work has begun one after another, including the university library, including all kinds of libraries at all levels of procurement funding continues to increase. This is not only an opportunity for the development of various publishing houses, but also poses challenges for the marketing efforts of the publishing houses. Libraries can purchase books directly from publishing houses, or they can outsource their work to dealers and purchase books from publishers.