保险业诚信建设目前还存在着重业绩、轻客户,重眼前、轻长远,重形式、轻实效等现象,值得反思。诚信是市场经济发展与完善的基石,更是保险业安身立命之本。保险业经营从实质上讲,就是一种风险经营,一种承诺经营,一种信用经营,要想实现持续健康发展,必须取得社会大众的充分信任与认同,保险业也只有取信于社会、取信于民,才能树立良好的社会形象,为业务稳定、持续增长奠定坚实基础,为健康、快速发展创造良好环 At present, the construction of credit integrity in the insurance industry also emphasizes performance, light customer, long-term emphasis, long-term, heavy form and light effectiveness. It is worth reflecting on. Honesty is the cornerstone of the development and improvement of the market economy, but also the foundation for the insurance industry. In essence, the insurance business is a kind of risk management, a commitment to management and a credit management. To achieve sustained and healthy development, it is necessary to gain full trust and recognition from the general public. Only in this way can the insurance industry win the trust in the community and gain the trust Yu Min, in order to establish a good social image, lay a solid foundation for business stability and sustainable growth, create a good ring for the healthy and rapid development