很早就有人断言:中国已经进入“明星代言”的爆发期,汽车、珠宝、时装等众多品牌都拥有自己的形象代言人作为企业宣传与产品营销的利器,而民众最为关注的房地产业也不例外,几年前就已成为明星代言最多的行业之一,刘嘉玲、梁朝伟、陈道明、张学友、刘若英等一线明星都曾担任过地产楼盘的“形象大使”。如今的地产圈,精明的地产商们发现了“明星效应”的巨大价值,纷纷做起了“追星”梦,但是做梦有风险,跟风需谨慎。 It has long been asserted that China has entered the “star endorsement” of the outbreak, many brands such as cars, jewelry, fashion and so on have their own image spokesman as a corporate propaganda and product marketing tool, and the public are most concerned about the real estate industry No exception, a few years ago has become one of celebrities endorsed the most industry, Carina Lau, Tony Leung Chiu Wai, Chen Daoming, Jacky Cheung, Rene Liu and other first-line stars have served as real estate real estate “ambassador ”. Now real estate circles, savvy real estate developers have found the “star effect” of great value, have started “Starchaser ” dream, but the dream there is a risk, follow the trend need to be cautious.