Oracle ERP系统的根本目的就是消除重复工作,希望仅进行一次定价、制定一次营销方案、制定一次业务流程,而不是150次,这就需要企业实现业务的统一化。统一营销组织最重要的成绩在于,以互联网为核心,扩展企业营销方案的广度。例如,通过电子邮件找出潜在客户比传统的直邮方式要经济一千倍,而且使企业获得的响应率提高了。企业获得潜在客户的时间减少了,并可 The fundamental purpose of the Oracle ERP system is to eliminate duplication of work, hoping to conduct pricing only once, formulate a marketing plan, and formulate a business process instead of 150. This requires the enterprise to achieve business unity. The most important achievement of a unified marketing organization is to expand the breadth of corporate marketing programs with the Internet as the core. For example, finding potential customers via e-mail is a thousand times more cost-effective than traditional direct mail, and it increases the response rate that companies get. There is less time for businesses to get potential customers, and