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北京李宁体育用品有限公司成立于1990年,11年来经历几个发展阶段,现已成长为中国最大的体育用品企业。 2001年北京申办2008年奥运会的成功,以及中国加入WTO,为中国的体育产业创造了十分有利的契机,也为身处体育产业的各个企业的壮大与发展提供了难得的条件。李宁公司为适应世界体育营销发展的趋势与潮流,从2000年即开始投入“二次创业”。
Beijing Li Ning Sporting Goods Co., Ltd. was established in 1990, 11 years experience several stages of development, has now grown into China’s largest sporting goods business. The success of Beijing in bidding for the 2008 Olympic Games in 2001 and China’s accession to the WTO have created a very favorable opportunity for China’s sports industry and provided a rare condition for the growth and development of all enterprises in the sports industry. Li Ning company to adapt to the development trend of the world sports marketing and trends, from 2000 that is, “second venture.”