微营销的定义是:通过移动端、微信、微博等工具来实现的一种营销集成策略。这其中最热的是微信营销,微信目前有10亿用户,其中活跃用户近6亿,这是一个最大的流量和时间的入口,也是可以实现微营销的主战场。过去,生意好不好,取决于店铺的位置,当PC端兴起的时候,生意的好坏取决于流量,而如今取决于时间,哪种软件或方式占用了受众最多的时间,它就是最有前途的。海尔的教父张瑞敏说,“传统企业走到尽头了,必须互联网化”万达集团董事长王健林说,“我有一个认识,今后所有行业必 The definition of micro-marketing is: through mobile, WeChat, Weibo and other tools to achieve a marketing strategy. The hottest of these are Wechat Marketing, which currently has 1 billion users, of which nearly 600 million are active users. This is the largest portal for traffic and time and the main battleground for micro-marketing. In the past, the business was bad, depending on the location of the store. When the PC was born, the quality of the business depended on the traffic. Nowadays, depending on the time, which software or method takes up the most audience time, it is the most promising of. Zhang Ruimin, Godfather of Haier, said: ”The traditional enterprises come to an end and must be Internet-based,“ said Wang Jianlin, chairman of Wanda Group. ”I have a recognition that in the future all industries