当今世界,已经进入信息化时代,开放与合作正越来越成为信息时代企业发展的基本策略和方式。在这一大背景下,国际名牌产品之间“相互定牌生产、彼此联手营销”的经营方式应运而生。面对名牌产品“联盟竞争”经营新时代的到来,我国有条件的企业,理应顺应潮流,利用业已形成的实施名牌战略基础,放眼世界,积极纵横捭阖,与国际知名品牌实行全球化经营的战略结 In today's world, we have entered the era of informationization. Opening up and cooperation are increasingly becoming the basic strategies and methods for the development of enterprises in the information era. In this context, the international brand-name products between the “mutual licensing licensing, marketing jointly with each other” mode of operation came into being. Faced with the new era of brand-name “alliance competition” business operation, China's qualified enterprises should follow the trend and make use of the established strategy of implementing brand name strategy to take a broad view of the world. They will actively cooperate with each other and engage in strategic cooperation with international famous brands in their global operations