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欧洲大部分国家从1995年开始平均每年下调移动资费10-15%,目前全球移动电话资费最低的国家是芬兰,同时该国也是移动电话普及率最高的国家之一。运营商在降低资费,推出新业务的同时也在不断提高服务水平,吸引对服务质量要求较高的经济实力强的用户。为用户邮寄话费单据成为一项有力的竞争手段,运营商往往利用这种方式与用户建立直接的联系。各国移动运营商还在服务方面推出了多种灵活措施。1998年起在欧洲广泛推行的预付费卡业务(Pre-paidcard)获得了巨大的成功,这项业务可以减少坏账,减少用户服务的工作量,包括不用再邮寄账单及提供转户服务等,并可以开发短期用户和年轻用户市场。意大利运营商 OPI 公司推出预付费卡业务后半年的时间里,新增用户就有90%使用预付费卡;荷兰 PTT 公司引入该业务后两个月用户增长8万户。中国移动从1999年底开始大力推广的“神州行”业务也是这种预付费卡业务。专门针对移动 Internet 应用开发的
Most countries in Europe have reduced their mobile tariffs by 10-15% on an average basis since 1995. At present, Finland, the lowest-cost mobile phone in the world, is also one of the countries with the highest penetration rate of mobile phones. Operators in the lower tariffs, the introduction of new business is also continuously improve service levels to attract the higher quality of service requirements of the strong economic strength of users. Mailing bills for users to become a strong competitive means, operators often use this approach to establish direct contact with the user. Mobile operators in various countries also introduced a variety of flexible measures in service. The pre-paidcard, which has been widely implemented in Europe since 1998, has been a huge success. It can reduce bad debts, reduce the workload of user services, including eliminating the need to post bills and provide transfer services, etc. Can develop short-term users and young users market. In the six months after Italian carrier OPI launched prepaid card service, 90% of newly-added subscribers use prepaid cards. In the two months after the introduction of the service by PTT, the number of subscribers in the Netherlands increased by 80,000. China Mobile from the end of 1999 to promote the “Shenzhouxing” business is prepaid card business. Specifically for mobile Internet application development