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本文在对媒介融合背景下电视节目运营O2O运营模式的必要性做出论述的基础上,以太原广播电视台经济生活频道创办的《天天美食》节目为例,对电视节目O2O运营实践进行了研究与探讨。
Based on the discussion of the necessity of operating O2O TV programs under the background of media convergence, this paper takes “Daily Food” program founded by Economic Life Channel of Taiyuan Radio and Television Station as an example to study the operation of TV programs O2O Discussion.