论文部分内容阅读
日前,国内第一家以乳品营销为主题的“首届乳品营销大会”正式拥有自己的“身份证”——国家商标局批准的“乳品营销大会”商标,这是我国乳品行业会展由综合性细分后走向专业化、品牌化的第一例。 近年来,随着我国乳品行业的高速发展,奶业正成为各界关注的热点,各种论坛会、研讨会等活动随之增多。在展会上,新技术、新产品竞相亮台,供需直接见面洽谈,各企业通过参加专业展会进行产品推广已成为企业交流
Recently, China’s first “dairy marketing conference” with dairy marketing as its theme officially had its own “ID card” - a “Dairy Marketing Conference” trademark approved by the State Trademark Office. This is a comprehensive overview of China’s dairy industry exhibition. Afterwards, it became the first case of specialization and branding. In recent years, with the rapid development of China’s dairy industry, the dairy industry has become a hot spot for all walks of life. Various forums, seminars and other activities have increased. At the exhibition, new technologies and new products competed for each other, supply and demand met directly and negotiated, and companies promoted by participating in professional exhibitions have become an enterprise exchange.