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“我们的社区成熟,配套了高端会所,泳池、健身、桑拿等设施都有。”——从2003年开始,北京人在选购房子时,常常会听到售楼小姐这么说。那时的房子如今早已交屋入住,但会所却并未如开发商所愿成为后期稳定收益的经营项目,相反长期的亏损使得开发企业叫苦不迭。如果直接出售给商业机构,很有可能因为无法控制其引进的业态而造成经营项目与豪宅身份不匹配,导致业主不满;如果坚持继续经营,这个“黑洞”也可能因为不停的投入维护费用而变成“无底洞”;也有一些开发企业希望能够聘请到成功的专业机构代为经营,但纷乱的市场环境使其无法确定应该向哪家会所管理公司抛出橄榄枝。会所——曾几何时开发商推广产品的一大卖点,而今早已成为烫手的山芋使其欲罢不能……本期选题将通过分析京城具有代表性的豪宅会所的成功经营方式和经验,帮助正在会所道路上艰难前行的开发企业拨开迷雾,摆脱会所经营的亏损黑洞。
“- Our community is mature, with high-end clubs, swimming pools, fitness, sauna and other facilities have. ” - From 2003 onwards, Peking Man in the purchase of the house, they often hear Miss sales say so. At that time the house has now been submitted to the occupancy of the house, but the club is not as developers want to become a stable operation of the proceeds of the late, on the contrary the long-term loss makes developers complain. If you sell directly to commercial organizations, it is very likely that you will not be satisfied with the identity of your business due to the inability to control the introduction of the business. As a result, if you continue to operate, the “black hole” may also be kept for maintenance Costs and become “bottomless ”; there are some developers want to hired successful professional agencies to operate, but the chaotic market environment makes it impossible to determine which club should be thrown by an olive branch. Clubhouse - a big selling point for developers to promote their products, and this morning it has become a hot potato that can not stop it ... This issue will be selected by analyzing the city’s representative luxury clubhouse’s successful management practices and experiences helping the club on the road Difficult development companies to open the fog, get rid of the club operating loss black hole.