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策划前言9月21日,民政部发布了《2012年度中国慈善捐助报告》,报告显示,去年全国接收国内外社会各界的款物捐赠总额约817亿元,相当于人均捐款约60.4元,总量较2011年下降3.31%,年度捐赠总额连续第二年下降,红十字会的募捐额同比下降超过两成。下降的数字,客观表明公众对官方慈善机构公信力的质疑,这种质疑让人担忧,会不会因此做公益的人越来越少?企业和个人要通过什么方式来做公益,出发点是什么?对他们来
Planning Preface On September 21, the Ministry of Civil Affairs released the “2012 China Charity Donation Report.” The report shows that last year, donations from donors from all walks of life both at home and abroad received a total amount of 81.7 billion yuan, equivalent to about 60.4 yuan per capita. The total amount Down 3.31% from 2011. The total amount of annual donations dropped for the second year in a row. The Red Cross’s fundraising fell by more than 20% from the same period last year. The declining figures objectively indicate the public’s doubts about the credibility of official charities. This question is cause for concern. Will there be fewer and fewer people doing public welfare? What are the starting points for businesses and individuals to go public? Come to them