上海石化的主营业务是炼油化工化纤产品的生产,面对激烈的市场竞争,如何开展积极有效的宣传工作,稳步推进生产经营各项工作,通过增强宣传工作的实效性,树立良好企业形象,为企业发展营造和谐健康的内外舆论环境,值得重视和探索。一、加强对企业宣传工作重要性的认识 The main business of Shanghai Petrochemical is the production of petroleum, chemical, and chemical fiber products. In the face of fierce market competition, how to carry out active and effective propaganda work, steadily promote the production and management of various work, through strengthening the effectiveness of publicity, establish a good corporate image, To create a harmonious and healthy internal and external public opinion environment for corporate development, it is worthy of attention and exploration. I. Strengthen understanding of the importance of corporate communications