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１．新产品经过试销全面上市时，一般需要采用无差别广告策略。无差别广告策略，就是集中资金推广“一种说法”，该说法能使产品较快被消费者认知。２．如果广告打出之后，而与广告相应的铺货面偏窄，就会造成销售受阻、广告费浪费。因此，铺货既要注重广度、适度，更要注意选点
1. New products after the full listing of test marketing, the general need to use indiscriminate advertising strategy. Indiscriminate advertising strategy, that is, focus on the promotion of funds “a statement ”, this argument can make the product more quickly perceived by consumers. 2. If the ad is played, and the corresponding distribution of ads narrow, it will result in blocked sales, advertising waste. Therefore, the Distribution should pay attention to breadth, moderation, but also pay attention to the election point