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广州颐和山庄是我公司开发的第一个楼盘,在竞争对手林立的广州房地产市场中,如何才能打进去并站稳脚根,在市场中争得一席之地,这是我们首先考虑的问题。为此,我们选择了准确定位,突出特色,形成品牌,打出品牌,充分发挥品牌效应的全过程品牌营销。从1999年4月正式动工,不到两年时间就把广州白云山北麓一片近21万平方米的荒山野岭建成洋楼别墅林立,绿树环绕,山水相连的颐和山庄,成为广州颇有知名度的山水楼盘和广州最热销的楼盘之一。市场需求为导向确定楼盘定位
Guangzhou Yihe Villa is the first project developed by our company. In the Guangzhou real estate market with many competitors, how to get in and get a firm foothold and win a place in the market? This is our first consideration. To this end, we have chosen the exact positioning, highlighting the characteristics, the formation of the brand, brand, give full play to the whole brand of brand marketing. From April 1999 formally started in less than two years in Guangzhou Baiyun Mountain put a piece of nearly 210,000 square meters of barren hills and valleys built foreign villas everywhere, surrounded by trees, mountains and rivers connected to become the rather quite Guangzhou A well-known real estate landscape and real estate in Guangzhou, one of the best-selling. Market demand-oriented real estate positioning