职业形象教育对于培养高职学生的职业素养有着举足轻重的作用,它有利于学生尽快地走上职场,融入社会,这也是他们在生活与职场中取得成功所必备的“软实力”。如何打造一个符合用人单位期许的良好职业形象,是摆在每一个求职阶段和初入职场的高职学生面前的一个紧迫而重要的问题。浙江育英职业技术学院面向全院所有专业开设了《职业形象与礼仪》课程,本文将浅谈如何针对不同专业的学生特点进行职业形象教学。 Occupational image education plays a decisive role in cultivating the vocational qualifications of vocational students. It helps students get onto the job market as soon as possible and integrate with society. This is also the “soft power” that they must have in order to succeed in life and in the workplace. How to create a good professional image in line with the expectation of the employer is an urgent and important issue facing every higher vocational college student at the job hunting stage and entering the work place. Zhejiang Yuying Vocational and Technical College for the hospital all the professional opened the “career image and etiquette” course, this article will talk about how to deal with the characteristics of different professions of vocational image teaching.