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品牌对于提高企业知名度,扩大目标市场影响力意义重大。同时,良好的品牌也是服务高标准、高品质的形象标志,对于吸引和保持客户忠诚度作用很大。9月1日,“中国名牌产品授牌仪式”在北京人民大会堂举行,康奈皮鞋经过复评再次染指该奖牌。三年前,康奈就成为中国鞋业界首次获得该荣誉的“代表”。上世纪八十年代的“武林门事件”,让劫后余生的温州鞋业脚步迈得异常艰难。而此时的康奈鸿盛皮鞋凭借优良的品质,虽仍受皮鞋经销商和消费者的青睐,却因与“温州”沾边,销售大受影响。
Brand for improving corporate reputation, expand the influence of the target market is of great significance. At the same time, a good brand is also a service of high standards, high-quality image of the logo, to attract and maintain customer loyalty has a great effect. On September 1, “China Famous Brand Award Ceremony” was held in Beijing Great Hall of the People. Cornell shoes once again re-indexed the medal. Three years ago, Cornell became the “representative” for the first time in China’s shoe industry. Eighties of last century, “Wulin Men incident,” so that the footsteps of Wenzhou shoe after the rest of the step by step extremely difficult. At this time Cornell Hongsheng shoes with excellent quality, although still subject to leather shoe dealers and consumers of all ages, but because of the “Wenzhou” detached, sales greatly affected.