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经济的不断发展,使我国的制药企业有了一个大的提升,国民的医疗水平在随之提高。近年来由于经济发展的趋势和国家的政策,我国的制药企业得到了蓬勃的发展,如果不能顺应潮流的发展,中小型制药企业会面临危机。国内的制药企业之间的竞争很激烈,再加上由于国内的管理、经营、技术、资金方面相对于国外落后,制药企业也就形成了差异,不能实现产品的对外销售,所以加大成本的控制,产品价钱的控制,提升产品的市场效益,在危机中找到适应企业的方案是至关重要的事情。本文根据我国中小制药企业存在的问题进行分析以及对策的讨论。
The constant development of economy has greatly promoted the pharmaceutical enterprises in our country and the national medical standards are on the rise. In recent years, due to the trend of economic development and national policies, the pharmaceutical enterprises in our country have enjoyed vigorous development. If they can not follow the trend of development, the small and medium-sized pharmaceutical enterprises will face a crisis. The competition among domestic pharmaceutical companies is very fierce. In addition, due to the lack of management, operation, technology and capital in the country, the pharmaceutical companies also make a difference and can not realize the external sales of the products, so the cost increase Control, product price control, improve product market efficiency, in the crisis to find a plan to adapt to the enterprise is of crucial importance. This article analyzes the existing problems of small and medium pharmaceutical enterprises in our country and discusses the countermeasures.