所谓零价策略，就是利用免费品尝、免费试用，甚至免费赠送部分商品等办法来促进商品销售的策略。由于零价策略也可以增加顾客进店的人数和次数，或打消顾客的疑虑心理，因此它可以促进商品的销售，也有利于建立良好的信誉。这种看似赔本买卖的精明之处，就在于不是急功近利， The so-called zero-price strategy is to use free tasting, free trial, or even give away some products, such as free products to promote sales strategy. As zero-price strategy can also increase the number of customers into the store and the number of times, or dispel customer’s anxiety, so it can promote the sale of goods, but also help to establish a good reputation. This kind of seemingly losing profits trading, lies in not quick success,