同是店面经营,大品牌和一般店铺之间最显著的差异之一,在于特别注重灯光照明的精心设计、精心安排上。如果掌握一些相关常识和设置技巧,即使是用简单的几盏灯,小店也能获得大品牌“等级”的照明效果。照明是一种服务2004年,北京人老何投资70万元,租了一间200多平方米的店面,开起了饭店。按理说,这家店不论从选项(当时很流行的羊蝎子馆)、店址(交通便利,自有停车场)、硬件(比较专业的餐厨配置)、服务(人员均经过专业培训)等方面,都比周边的饭店更优越。但开张两个多月,生意却不见起色。后来,有一位食客中的“高人”一言点醒梦中人。他指出,饭店软硬设施都算到位,唯独灯光过于明亮,“饭菜是看得很清楚,就连邻桌食客的汗毛都能看 One of the most significant differences between big brands and general stores is that they are particularly concerned with the careful design and careful arrangement of lighting. If you have some relevant common sense and setting skills, even with a few simple lights, the store can get the lighting effect of the big brands ”level“. Lighting is a service In 2004, Beijing Renhe invested 700,000 yuan, rented a store of more than 200 square meters, opened the hotel. It stands to reason that this store is not limited to options (at that time the popular Yangzizi), store (convenient transportation, own parking), hardware (more professional kitchen and kitchen configuration), service (people are professionally trained), etc. On the other hand, it is superior to the surrounding hotels. However, for more than two months after the opening, the business has not seen improvement. Later, there was an ancestor’s ”high person“ who awoke the dreamer. He pointed out that the hotel’s hardware and software facilities are all in place, except that the lights are too bright, ”the food is very clear, even the diners can see the next table