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电视包装的发展与电视行业的发展紧密相关。我国的电视机构承担着多方面的宣传任务,而又需要利用广告收入来支撑发展,这种双方受制的局面导致中国的一些电视台充满了许多自相矛盾之处。电视媒体发展中的风吹草动都会给电视包装行业带来影响。文章针对这些问题做有关探讨,并据此对电视包装行业的发展做一些预测。同时指出,作为电视包装制作人员,不能只是埋头做活,还要抬头看看周围的环境,对电视媒体的发展动向有一定的了解,才能使自己处于行业的前端。
The development of television package is closely related to the development of television industry. China’s television agencies bear the task of propaganda in many aspects, but they need to use advertising revenue to support development. This situation of mutual restraint has led to some TV stations in China full of many contradictions. The drastic changes in the development of television media will affect the television packaging industry. The article makes a discussion on these issues and makes some forecast on the development of the television packaging industry accordingly. At the same time, he pointed out that as a producer of television packages, he can not just work hard and look up to the surrounding environment. He has some understanding of the development trend of the television media in order to put himself at the forefront of the industry.