民族文化心理对广告语言的影响是多方面的,如吉祥文化心理、追大求洋心理、社会公德心理、健康环保心理等,都对广告语言产生着重大影响。在对大量的广告语言进行分析后,我们得出民众比较能接受哪些能体现民族特色文化和特点的广告语言,因为这些将会刺激国民大众的消费欲望,这是广告迈向成功的必经之路。 The influence of national cultural psychology on advertising language is multifaceted. For example, the auspicious cultural psychology, the pursuit of big foreign psychology, the social morality, the healthy and environmental psychology all have a significant impact on advertising language. After analyzing a large number of advertising languages, we come to the advertising language that the people are more able to accept which can reflect the characteristics and culture of nationalities, because these will stimulate the consumption desire of the general public, which is the only way for the advertisement to succeed road.