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电视广告监测就是依托音视频关键技术,通过有效的图像与视频的获取、采集、分析、鉴别和索引技术对电视广告内容进行监测,从而保障合法内容的高效传播,遏制侵权、违规等不良音视频节目内容的传播。本文主要分析了电视广告监管的现状、难点与监管对策。1、电视广告监管1.1电视广告播出现状目前,电视广告播出中存在的问题多种多样,主要表现在如下几个方面:●广告播放量大,电视节目中频繁、超时插播商业广告,侵犯
TV advertising monitoring is based on the key technologies of audio and video, through effective image and video acquisition, acquisition, analysis, identification and indexing technology to monitor TV advertising content, so as to ensure the efficient dissemination of legal content to curb infringement, irregularities and other bad audio and video Spread of program content. This article mainly analyzes the status quo, difficulties and regulatory measures of TV commercial regulation. 1, the regulation of television advertising 1.1 The status of television advertising Currently, there are a variety of problems in the television advertising broadcast, mainly in the following areas: ● large amount of advertising, television programs frequently, time-out commercials, violations