伴随着企业产业化进程的不断加深,市场核心竞争力与媒体活动之间的联系也日益紧密。这种竞争形势存在于市场各行各业当中,本文以地方台大型车展活动为例。分析地方台如何通过一系列大型车展活动来提升市场影响力与媒体形象的,在对地方台开展大型车展的经验总结的同时,并对大型车展的相关问题进行思考。 With the continuous deepening of the industrialization process of enterprises, the connection between the market’s core competitiveness and media activities has also become increasingly close. This competitive situation exists in all walks of life in the market, this article takes the local large-scale auto show as an example. It also analyzes how local stations promote the market influence and media image through a series of large-scale auto show activities. At the same time, it summarizes the experiences of large-scale auto shows in local stations and ponders on the related issues of large-scale auto shows.