奢侈品是价值、价格、品质、品牌四项要素均达到顶级的商品。并且,使用者能够极大化地满足自尊心和成就感,以及极大化地彰显财富地位或个性气质。在经济危机的背景下,全球奢侈品销售均受到不同程度的影响。据美国贝恩公司公布的调查报告显示,全球奢侈品销售2008年增长速度仅为3%,销售额为1750亿欧元(约合2200亿美元)。增 Luxury is the value, price, quality, brand four elements have reached the top of the commodity. And, users can maximize their self-esteem and sense of achievement, as well as maximize the wealth status or personality temperament. In the context of economic crisis, the global luxury sales are subject to varying degrees of influence. According to a survey released by the United States Bain company shows that the global luxury goods sales growth rate of only 3% in 2008, sales of 175 billion euros (about 220 billion US dollars). increase