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随着科技的进步,新媒体技术以迅雷之势渗透电视行业,并对电视文化产生着前所未有的深刻影响。如何充分发挥新媒体技术与电视文化特点,结合电视节目制作,促进两者之间很好的融合,从而推动电视事业的不断发展,是每一位电视媒体工作者义不容辞的职责。本文直面新媒体技术运用到电视节目制作的过程中容易发生的一些问题与考验,进行理性分析,并研究一些有效策略,合理的解决这些现实问题,使新媒体技术运用到电视节目制作中后,能够最大限度地满足人们对优质电视节目的需求。
With the advancement of science and technology, new media technologies have penetrated into the television industry with the rapid development of the thunder and have had an unprecedented profound impact on the television culture. How to give full play to the characteristics of new media technology and television culture, and make good integration with television program production so as to promote the continuous development of the television industry is a bounden duty of every television media worker. This article addresses the problems and tests that new media technologies are prone to occur during the production of television programs, conducts rational analysis and studies some effective strategies to solve these practical problems reasonably so that after the application of new media technologies to the production of television programs, To the maximum to meet people’s demand for quality television programs.